Peter Zimmerman Architects is an architecture firm located on Philadelphia’s Main Line. Known for their superior custom designs, the firm needed updated branding that would capture the high quality of their work. We worked closely with the PZA team to develop a new brand and website that captures their elegance and classical approach.

PZA's philosophy is rooted in classical tradition and technique. To develop a new brand based in the firm's style, we started from principles of classical design and based our sketches on the proportions of the golden ratio. We wanted to ensure that every detail would correspond with the firm’s philosophy and fine tuned approach.

The new logo demonstrates the classic elegance of the brand in a modern format. We paired a refined but readable serif typeface with a cleaner sans serif in a thoughtful and precisely laid out manner. The color palette is subtle and sophisticated so the photography and architecture can stand out.

We implemented a templated WordPress website to showcase PZA’s beautiful, classic work. The primary aesthetics of the website are black and white, with a brand green accent as the navigation background color and colored portfolio photos as the majority of the site color. The site was designed with an overall minimalist approach in order to allow the beautiful architecture work to be the primary focus of the site. The most important and prominent part of the website are the portfolio pages, the CTA being purposely less important and only present in the footer and the navigation.